Saturday 24.09.2016.   12.30 – 14.00    Laboratory Stage

Heads Are Literally Rolling from Free Thoughts – Satire in the Media

powered by  N1

A conversation on the degree of free speech in the region, especially regarding satire and humour. Answers will be given to questions about the subject of satire; what has changed from the nineties; what is the tolerance of today’s political elite towards satire; how do the media treat satire; does media control make satire stronger; is today’s satire supranational or closed off in its surroundings – and finally – is it dangerous to be satirist.

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Friday 23.09.2016.   11.15 – 12.15    Weekend Stage

Produce This

Advertisers require a premium TV environment – high quality programming that attracts and an audience that is relevant for their products or services. What does the advertiser actually buy and what does the TV channel sell? Quality programming or wide audience reach at a cheaper price?

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Saturday 24.09.2016.   15.30 – 16.30    Laboratory Stage

The Future Is Now
powered by HEP

Inconspicuously yet daily, our surroundings are becoming smart. Devices are slowly going online, getting new functions and enabling us a more effective and smarter living and work. In many segments the future is already here. What are the key trends and how do we understand them? How will technology change our lives? What does smart business look like? How can we keep up with these trends?

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Saturday 24.09.2016.   15.30 – 16.30    Summer House Stage

Digital Chaos

Everything is in the media. The attempt of the coup in Turkey was literally followed live. The cameras of various media houses were omnipresent, social media was on fire, mobile phones were recording. Every step of modern life is accompanied by the media. Everything is digitalized. Music used to be much harder to acquire given the fact that we travelled all to way to Vienna or Trieste to get it. Today we can get any kind of music we want, right away. We don’t own music anymore, we ask access for it. This so-called mediatization and digitalization are changing our surroundings and our lives on a daily basis. Are these changes positive or negative? What is the essence of change itself, and what are the consequences to our daily life? How does it look from an individual perspective, and how do musicians and their audience perceive it?

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Saturday 24.09.2016.   11.15 – 12.15    Summer House Stage

Global Brands

It is complicated to create a brand, but it is even more complex to create a global brand. The brand communicates with its environment, the public and context. Many brands that are present here have to function in other various cultures, in different languages and in completely different surroundings. How do you manage a global brand? How does the same brand function in different countries and cultures? How do global campaigns function and doe the brand have to adapt to local contexts?

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Friday 23.09.2016.   16.45 – 17.45    Summer House Stage

Black on White

A large number of authors have written about the significant role of print media in the recent campaign for and against Brexit. In Croatia we followed print and a series of articles that have affected the fall of the Government. Even though circulation is in an inevitable downward slope, the key media in the political debate remains to be printed. An article published in print achieves its reach mostly through other media, but a printed release still brings credibility and importance. Why is that so? What makes print different from other media? Is the significance we give to print just a remnant from a past time or are there real reasons for it?

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Friday 23.09.2016.   16.45 – 17.45    Laboratory Stage

Influence or Die
powered by Edward Bernays VŠKM

Social media have enabled individuals to reach a massive number of people without using traditional media. The most influential of those individuals have become what we today tend to call – influencers. Influencers are people who are followed by a certain audience that they can affect. Therefore, marketing activities can be focused according to the target group through them. Many regional influencers have become extremely important in the public and media life. The importance of influencers is growing, and along with them the marketing strategies on how to utilize them properly. What is a good influencer and how to engage one? Can an influencer be made? How do influencers see the cooperation with agencies and clients? Is being an influencer a job or passion?

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Friday 23.09.2016.   12.30 – 13.30    Laboratory Stage

Service Design – How to Design User Experience?

When Henry Ford started selling the first automobiles they were all the same. The question of sale was the question of production potential – if you could create a product at an acceptable price you could also sell it. Industry growth has resulted in hundreds of similar products. Some were a little bit better, some were worse, some were cheaper and some more expensive. Product design and industrial design have gained importance. Services are mostly structured as a supporting part of business. With the growth of services and service activities, service design is becoming a more significant factor in business. How do we design services and experience? Which parts of a company participate in service design? How does focus on user experience change the company?

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Saturday 24.09.2016.   10.00 – 11.00    Weekend Stage

Retail – the Fastest Growing Market

Retail is the fastest growing segment in the advertising market. A sharpening of the market game is currently present in the regional markets between the largest retailers. The market game has also transferred into advertising where we can see better and more interesting strategies. How to build a marketing strategy in a highly competitive industry? Have we seen the category peak in the media investment? Is the current competition sustainable or will the investments decrease or maybe even some players fall out? Will retailers enter into new media or will they still focus on TV?

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Friday 23.09.2016.   12.30 – 14.00    Summer House Stage

Programmatic Advertising: Trends Overview and How Can Media Profit from It?
powered by RedView Media

Is the advertising industry on a march toward automation? Plenty of advertisers today are buying digital ads without speaking to a single human at media companies, and print and TV ads might not be far behind. Despite the growing pains, a new model is emerging that might enable media to better use both direct and programmatic strategies to increase sales and margins. Is automated advertising already an important part of advertisers activities? Programmatic enables ad delivery to relevant consumers, at the right moment and alongside appropriate content, much more precisely than was possible before. To what extent are these trends relevant for regional media markets and which strategies are optimal for local media players?

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Friday 23.09.2016.   11.15 – 12.15    Summer House Stage

The Future of Education

Education has become a central theme of the public debate in Croatia. Everyone agrees that the current educational system does not fit the needs of the 21st century society. What kind of education do we need? What are 21st century workers like? How should the economy and science cooperate? What is the role of economy in the educational system?

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Friday 23.09.2016.   10.00 – 11.00    Summer House Stage

Enough of PR, It’s Time for Public Relations
powered by Ekonomski fakultet Zagreb

Public relations have issues with their own reputation. Commonly named by their colloquial abbreviation – PR – they are one of those professions in which anyone can be an expert. Even communication professionals commonly label their own field with various derogative terms such as publicity, propaganda, media manipulation or spin. The term public relations is becoming more pejorative every day. Numerous affairs connected to (so called) PR agencies add to this reputation. Such shallow understanding of this socially significant profession bares negative consequences on the entire public information system.
Whose task is it to determine the difference between self-taught PR “experts” and educated professionals? Is there hope for the profession of public relations?

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Friday 23.09.2016.   15.30 – 16.30    Weekend Stage

BalCannes Export Report

There is a lot of creativity for our small market which is why we need to export our ingenuity! BalCannes Export Report will host agencies that are doing business successfully outside regional borders. Those who have been successful will share some challenges brought on by the export of creativity, what it/s like to work with international Clients and how to win pitches abroad.

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Saturday 24.09.2016.   15.30 – 16.30    Weekend Stage

Millennials Taking Over the World
powered by Nestlé

Millenials, or the generation born in the 80s, who reached their adulthood in the 2000s, is currently the key target audience to a large number of brands. They are the first generation that lives in a global world and the first generation young enough to be digital, yet old enough to know that there was a world before smartphones. Older generations think of them as conceited and narcissistic, while research shows that they are more tolerant and confident than their parents. Whichever way you look at it, brands need to understand them because the millennials are taking over the world. What do we know about the millennials? What are they like globally, and what are they like in our region? How do they perceive the world, and how do they want to change it?

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Saturday 24.09.2016.   15.30 – 16.30    Extended Weekend Stage

Political Advisors or Lobbyists: A Look into the Professional Global Industry

The panel will discuss a new communication service which is established in global power centres. In terms of context, we are talking about lobbying, communication with government institutions and other political advice used in business campaigns throughout the world. The panel will cover the practical aspects of business, strategy and tactics used by modern companies for relations with government institutions. Today, companies and various projects in the Balkans are faced with a global competition which is why it is important to promote ones’ interests in front of various global and EU players. The panellists possess great experience in running campaigns and solving complex issues with legislative and political issues worldwide.

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Friday 23.09.2016.   15.30 – 16.30    Extended Weekend Stage

Nightlife 2.0

Nightlife has been defining todays’ destinations more than ever. It is one of the main reasons tourists visit a city as well as an important economic factor for each city. The nightlife is also a talent hothouse of all art spheres ranging from fashion, culture, music and trends. It gives importance to the branding of the city. A vibrant nightlife is one of the key indicators of the quality of life, the economic climate as well as destination creation. A big wish of most cities is to be a 24-hour destination. But cities also have to stay pretty and scenic for those who work, live and sleep in them. It is not always easy to find a balance between the daily life and nightlife. How can we understand these issues and perceive them from all angles? What are the innovative solutions and how can daily life and nightlife make the biggest profit? This panel will feature the leading regional nightlife representatives who will discuss all stated aspects of nightlife as well as coexistence with the daily life.

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Friday 23.09.2016.   12.30 – 14.00    Extended Weekend Stage

Radio Reinvented!

For years it seemed that radio as a medium had a not so bright future because of digitization. However, time has shown the opposite. Livelier than one thought, radio is a medium that shows the growth of advertising budgets. So radios decided to be innovative. We can notice more and more various experiments with integrating radio and the Internet, video production, podcasts and live streams. At radio conferences there have already been discussions on how  radio will look like when people get self-driving cars and we already see many radio stations that have successfully used the opportunities that were brought by the digital environment. Where is radio headed? How are local and global stations developed? What are the new business models?

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Friday 23.09.2016.   16.45 – 17.45    Extended Weekend Stage

Fast and Furious – The Regional Gaming Industry

The further growth of the smartphone penetration and the dissemination of broadband have enabled a new leap in the gaming industry to an unbelievable 74 billion dollars in 2015. Companies in this segment are growing with such velocity, and we are proud to have some of the key representatives in this region. The public has perceived them as geeks, but we can learn so much from them today. How does this global market function? How do the companies from this region compete on a global scale? What are their corporate cultures, how do they build global marketing strategies and develop talent and business? Who are the actual key players in the gaming industry in this region?

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Friday 23.09.2016.   15.30 – 16.30    Laboratory Stage

Blockchain – the Bureaucracy Killer

Imagine a world in which you don’t need a public notary, instead you can notarize every contract with just a click? Imagine a world where your birth certificate, wedding certificate and every other document can be accessed in any moment anywhere for free? Or maybe even a world where you can transfer money to your friend in Canada for no fee? This world is possible through blockchain, a technology found behind the world famous virtual currency Bitcoin. Even though blockchain’s claim to fame is used for currencies, its emerging possibilities are far greater and have the potential to completely change the world around us. Banks and various funds have already invested billions of dollars into blockchain’s development. What are its possibilities? Who deals with blockchain? How does it function? Last but most important, how will it affect ours and our notary’s life?

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Saturday 23.09.2016.   12.30 – 14.00    Extended Weekend Stage

Native Advertising – To Be or Not to Be, That Is the Question

Native advertising has shown increasing growth in the past few years as part of content marketing. Compared to this growth, native advertising is a product that still generates numerous controversies. On one hand, many are happy that a model has finally been found that can bring new profits to the media, while on the other hand, man see the end of journalism as such.

What is native advertising? Does it mark the end of journalism or is it saving the media? How do we measure it and what is it for?

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Friday 23.09.2016.   12.30 – 14.00    Weekend Stage

Where Is TV Headed?

The TV market is going through significant changes. Digitalization holds a crucial effect on the future development of television. The rise of online video and OTT platforms is changing the way we reach content and how we consume it. At this moment, online video has increased the total consummation and become a complementary medium to television, but big changes are right around the corner. How will changes in the way of consummation affect television networks and will they take the lead? Who are the new players on the market and what do they actually offer? What do these changes mean to end users?

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Saturday 24.09.2016.   12.30 – 14.00    Weekend Stage

Back to the Future

Digital, social, selfie, likes, shares, subscribers, fans, followers, feeds, clips, statuses and many other new words have become a part of our daily vocabulary and we haven’t even had the time to translate them to our ‘local’ languages. We do need better proof that the communication world has gone through a radical change? How much do we really understand the meaning of these words that we use so confidently? And who can talk about this in a coherent and relevant manner? Is the perfect speaker an experienced marketing expert with a successful 20-year international career who is aware that he has to start from scratch? Or maybe the student who, just for fun, records his own adventures with a couple of friends and then uploads them online, and whose YouTube channel became a true media phenomenon in the region. Or maybe we should hear from those who embraced this lifestyle before they reached a double-digit age number and who knew how to scroll down newsfeeds before they even learned to say the word »mom«. Well, this panel will give you a rare opportunity to see all of them in one place and at the same time. They are:
Branimir Brkljač, an experienced beginner, who after more than 20 years in marketing founded the »Mokrin House« creative center in the Vojvodina village of Mokrin.
Milan Inić, one of the most successful YouTubers from the region whose channel »Yasserstain« has over 400 thousand subscribers and over 100 million views.
Lara, Nika, Jan Aleksandar… A generation who was born and is growing up in a world which we could only imagine in Sci-Fi movies and who demonstrate daily that the future we don’t understand is already here.

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Saturday 24.09.2016.   10.00 – 11.00    Extended Weekend Stage

On Demand – We Know Where TV Is Headed

The modern consumer wants to make his own decision when it comes to content consumption. The “Video on Demand” market has experienced significant growth and is expected to reach 90 billion USD by 2020. What are the key trends on the VOD market? What are the trends in the SVOD development? What is the significance of SVOD for telecoms? How to monetize content? What is mobile usage o OTT platforms like? How to fight torrents?